SOS Online Backup and SOS ServerSave Featured in InfoStor : Bare Metal Backup

December 20, 2011

InfoStor’s Kenneth Corbin recently released his interview with SOS CEO, Ken Shaw, on the topic of the future of SOS Online Backup and new capabilities of SOS ServerSave. SOS ServerSave brings SOS partners and clients the opportunity to create more efficient businesses and IT departments by creating a complete server backup solution. SOS ServerSave is a complete solution for IT managers – including cloud backup for servers and complete end-point protection for workstations and laptop fleets.

Kenneth Corbin from InfoStor and Ken Shaw from SOS chatted about the flexibility and opportunity SOS ServerSave brings to the server backup marketplace.

However, increasingly the company is moving into the business space, particularly with ServerSave, its solution for the workplace that safeguards content from an organization’s litany of servers and PCs.

“Our aim for SOS ServerSave was to backup all servers and workstations — SQL, Exchange, Windows, fileservers, full local machines — and provide an end-point solution for workstations and laptops,” said Ken Shaw, CEO of SOS Online Backup. “With all these components, SOS ServerSave’s ultimate goal for the IT manager is to eliminate the pain of managing these different pieces from different portals.”

According to Shaw, the market for server backup technology in the public cloud is headed for a “price-functionality inflection point,” one that will dramatically reshape the value proposition of the market.

“Server backup is going to start doing more for less money, and SOS ServerSave is poised to be the first to spearhead this trend,” he said.

The company’s ServerSave product offers bare-metal backup and restore of Windows, SQL, SharePoint and Exchange servers with management consolidated in a single portal, dubbed Pulse Centralized Management, and an unlimited headcount for a single account.

Click here to view the full article. If you’d like to learn more about SOS ServerSave, click here to view one of our recent SOS ServerSave webinars.

Becoming a Managed Service Provider is Your Gift to Yourself : Online Backup

November 30, 2011

Are you looking to put another present under your own tree?  As a reseller or IT consultant, I’m always looking for more ways I can connect with my customers and provide an additional service that both parties can profit from.  Managed services, and in particular, online backup have become a rapidly growing segment of my business for the last five years now.  The best thing about selling backup is the fact that it is something that all of my customer need.  The biggest hurdle is making the customer take the leap from a conventional backup solution to a managed, online service.  Here are some of the selling points I use to make it a win-win scenario.

Deployment Cost of Online Backup

Initial deployment cost for an online backup solution versus regular tape backup is significantly lower.  As new servers and equipment are purchased, we forgo the high cost of tape drive libraries and media, opting for a monthly recurring online backup service fee.

Ongoing Total Cost of Ownership in Online Backup

Total Cost of Ownership (TCO) is something near and dear to the hearts of small business owners.  If you can present a lower TCO with some solid numbers, the sale practically makes itself.  Online backup solutions have a relatively stable recurring cost, varying only slightly as the years pass.  Traditional tape backup solutions require not only the initial investment, but the continual reinvestment of additional hardware (media) over the course of the implementation period.  When I have customers tell me they haven’t had to purchase new tapes for years, I offer them a free test-restore of their backup.  Most quickly learn that just the backup job succeeding does not always go hand-in-hand with a successful restore.

Administrative Costs

Someone has to swap those tapes.  Day in and day out, the tape drive needs to be reloaded, the logs need to be checked, and the data needs to be rotated to an offsite location for safekeeping.  Online backup eliminates two of those three costs of administrative overhead (labor).  Even the remaining factor, reviewing the logs, becomes simpler with online backup.  With a quick review of the daily log email, administrators only have to go as far as the ‘backup successful’ subject line.

Do yourself a favor this holiday season.  If you’re not already selling managed services, take some down time and look into it.  The best way to get started is online backup.  With fully branded software, you can own your own backup business, and use the good name you have built with your customers to help them transition to the cloud.

– The Backup Master

The Disaster Recovery Plan: Small Business is Real Business Too

November 15, 2011

I’m amazed at how many of my small business clients don’t treat their fledgling companies like a real business.  By that I don’t mean that they should have a matched 401k, pension plan and a company Christmas party.  I simply mean that they don’t realize that some of the needs of big business are exactly the same as their own needs.

When pressed, most tell me that their business doesn’t have the resources to fulfill all of these needs.  That’s when I tell them that they might need to pick and choose, but some needs are universal and have to be addressed for the long-term survivability of the business.

One of the most critical of these is some sort of disaster recovery plan.

“But that’s for big businesses.  I’m just one guy with one laptop and a dinky office.”

I hear that quite a bit, believe me.  See how this scenario plays out for your small business:

I was sitting down talking to Jared about his small business IT needs and he had given me some of the arguments above.  I do business with Jared myself, as I’ve grown to trust him as well as he trusts me.

“Jared, I don’t think I got your invoice from last month and I want to get you a check.  Can you tell me how much I owe you?”  I asked.

“Sure, just let me…”

I interrupted him by pushing the lid of his laptop closed.

“Sorry, your hard drive just crashed.”

Jared looked at me, smiling at my joke.

“No, really, what are you going to do now?”  I asked.

Jared paused for a second, so I pushed him further.

“What else can’t you do, and how long until you would be able to do those things again?”

So I’m asking that question of all small business owners.  “What can’t you do, and how long until you would be able to do it again?”

Maybe “Disaster Recovery Plan” sounds too much like a big business thing.  Let’s just take that first step to getting there, data backup.  A solid backup plan should be just as important as liability insurance, good accounting and customer service to a business.

If you’re like most of the small businesses I work with, something you definitely will be looking for is a plan that doesn’t require you to put on another hat.  You wear enough already.  This is why I push most of my clients toward an online backup solution.  Install, choose what to backup, look at the reports.  It couldn’t be much easier than that.

– The Backup Master

Channel Reseller News: SOS Online Backup Adds Bare Metal Recovery to Cloud Backup

November 11, 2011

Joe Kovar of CRN announced SOS ServerSave to the reseller community on today. Joe spoke with Ken Shaw, CEO of SOS Online Backup, earlier this week about SOS’s newest announcement and how it will change the game in the MSP, VAR, and reseller community.

 The company provides a complete “business-in-a-box” with all the needed tools to help partners add on-line backup and recovery to their business, Shaw said.

“We’re helping partners move from break-fix to managed services, all at 50-plus-percent margins for partners,” he said.

New this month is ServerSave, which combines bare metal recovery along with on-line protection for Microsoft Exchange and Windows servers and applications into a single solution.

The new bare metal recovery capability manages all SQL, Exchange, and SharePoint images, dedupes them, and backs them up to the cloud, Shaw said. If customers need to recover an application, the images can be downloaded onto any available physical server and booted, he said. “You can even boot them in the cloud sometimes,” he said.

SOS has also added the ability to roll back an application to any point of time in the past, a feature that allows a business to recover the data in an application from as far back as needed. Shaw said that typical cloud storage providers are limited to recovery points stretching back only 30 days.

SOS ServerSave has changed things drastically for the reseller community, take it from Matt Bernard of One Click Technology Group who spoke to Joe about the product launch.

 “The release of ServerSave changed how our company approached this business,” he said. “To say my mind was blown away was an understatement. This is a real game changer.”

Cloud-based backup had been offered to customers, the largest of which has 25 employees, as an impulse buy, Bernard said. “We’d say, yeah, we sell that, too,” he said. “Now we’re working with a partner bringing out a product we’re super-psyched about.”

Before SOS introduced ServerSave, it was hard to find a good centralized bare metal recovery solution, Bernard said.

“Most solutions fail,” he said. “SOS has integrated bare metal recovery and the other features into a single system. That’s awesome. No more jumping to another system for SQL backups, and no more doing some magic tricks to get bare metal recovery. If ServerSave does 40 percent of what SOS promised, it will be a great solution.”

Check out the article here on If you’re interested about finding more about our reseller program and SOS ServerSave, call our Partner Specialists at 877.896.3611 or visit our SOS ServerSave webpage.

eChannelLine USA: SOS launches new low-cost, high margin total data cloud protection offering

November 9, 2011

Mark Cox from eChannelLine USA spent some time reviewing SOS’s newest release, SOS ServerSave, today with Ken Shaw, CEO of SOS Online Backup. eChannelLine USA closely tracks the channel sales and VAR segment of the IT solutions business.  We’re very excited about SOS ServerSave, particularly for the great opportunity for high margin sales it gives our VARs and MSPs. In some cases, it allows our resellers to become much larger businesses, by expanding their product and service offerings.

As Ken pointed out, the industry is at a point in which demand for online backup is about to increase greatly. Analyst firm IDC confirms:

“60% of those who buy our home user products are businesses,” Shaw said. “We find the five seat market is the threshold. Below that, companies tend to act as consumers and buy consumer products. But consumers and SOHOs have also led the adoption of backup. Small businesses, in the 50-100 seat space, are on longer replacement cycles, and they have something now, so it’s typically more of a replacement sale. We are just now seeing massive increase in adoption spend in 50-100 seat businesses.” He pointed out that IDC recently found that while only 16% of small businesses use online backup today, 69% plan to get it.

That’s where SOS’s new offering comes in, catering to this burgeoning demand with a total protection package that offers this market business grade rather than consumer grade solutions. It offers backup and recovery for Exchange, Windows Server, SharePoint, and SQL database, Bare Metal backup and recovery, archiving to protect against accidental deletion, and mobile backup capacity. Several of these — the Bare Metal Exchange, SQL and SharePoint offerings — were not sold separately by SOS before.

Since demand is about to increase, this allows SOS and its partners to become more competitive.

Aside from offering more features than the major brands in the small business space, the price is low, and reseller margins are high.

“The real story here is the price point,” Shaw said. “Enterprise vendors offer all this, but it has never been bundled at a price point that’s intelligent for small businesses before now. We offer it to partners for as little as $70 a month — and as low as $30 with volume commitments, so they make very attractive margins.” The recommended resale price is $129 per month, although Shaw said some partners in less price sensitive verticals sell it for considerably more than that.

If you would like more information on SOS ServerSave, visit the home page here. You can check out features and sign up for a webinar.

Take a look at the entire eChannelLine article by Mark Cox here.

SOS Online Backup: Four-Time PC Mag Editor’s Choice Award Winner

November 9, 2011

Last week PC Mag published this glowing review of the new SOS Online Backup Home Edition product. We were very proud of the praise, needless to say. This week we’re ecstatic to announce that we’ve won PC Mag’s Editor’s Choice Award for Online Backup for the fourth time. 

PC Mag reads:”

“With its intuitive and well-though-out interface, reasonable price covering five PCs, Live Protect feature, versioning, top performance and many more unique capabilities, SOS Online Backup Home Edition remains our Editors’ Choice for personal online backup, and continues to add to its lead.”

See the announcement in StreetInsider and the review on 

The past 30 days have been very eventful for SOS! We’ve announced SOS Online Backup Home Edition, SOS ServerSave, and won the PC Mag Editor’s Choice Award.

Since 2006, SOS has been known as the technology leader in online backup. We’re working hard to continue that trend and delivery the best possible security, design, forward thinking, and customer service to our customers and the cloud backup industry.


Blowing the Fog Off ‘The Cloud’ : Cloud Backup Solution

November 9, 2011

Clearing up customer misconceptions is part of my job.  It’s part of every consultant’s job, in fact.  Without overwhelming the client with too much information, our job is to explain the why and the how of technology in order to meet their business objectives.

The problem is that there is a lot of information floating around on the web, in the trade journals and even in television advertising.  Some concepts aren’t fleshed out enough for the standard business owner to grasp.  This is where we come in.  Nothing has been more confusing to my clients over the past few years than the concept of ‘The Cloud’.  Everyone has heard of it, but you would be surprised at the answers you would get if you asked your clients to explain what this ubiquitous term means.

Here are some of the answers I’ve received:

  • Doesn’t Microsoft own the cloud?
  • You store your files a little bit here and a little bit there on multiple computers
  • This is where you use the extra computer power of everyone’s home computer

Where do I begin to help unravel this for my customers?  I have a simple explanation of what it means to use the cloud, usually when explaining the concept of online or cloud-based backups.

Q. Where is the cloud?

A. Not here.

It’s amazing how a simple answer such as ‘not here’ explains the cloud concept to my customers.  It opens the door to explaining that the cloud isn’t a specific place, isn’t owned by any one customer.  It’s simply a concept used to describe something happening outside of their business network.

Online backup is the best example.  I explain to my customers that their data is stored on their servers, on their network.  Everyone else’s network out there in the wild world is cumulatively called ‘the cloud’.  Most of the reactions I receive are really based in disappointment.  Dreams of this mystical ‘cloud’ are shattered and the reality sets in.  The cloud is just ‘out there somewhere’.  Bummer.

Online backup, which is more and more often being called ‘cloud backup’ is simply the process of storing the data somewhere safe outside of the original network.  This is where I can explain the bare bones truth that backups stored on site are subject to the same disasters as the original data and that the common practice of rotating backups to a warehouse or other safe place are going the way of the 8-track.

Why not store the backup offsite in the first place?   Online backup provides safe, reliable and automated backup of data at costs businesses can afford.

If you’re trying to sell online backup or similar solutions, the first step is to blow the fog off the cloud.

– The Backup Master

SOS Online Backup Introduces SOS ServerSave : Server Backup solution for your business

November 1, 2011

We at SOS Online Backup are proud to announce our newest technology leading creation: SOS ServerSave.

SOS ServerSave is truly the next generation in total cloud backup for business. SOS ServerSave brings you a wide array of quality, industrial strength server backup in combined in one centralized area. Managing your backup business and managing your backups has never been easier.

SOS ServerSave offers:

  • Backup and recover Exchange, SQL, Sharepoint, and more
  • Full local bare metal backup and recovery
  • Exchange Granular Recovery allows you to backup and recover by mailbox and by message
  • Manage, deploy, and report on backups with Pulse Centralized Management
  • Backup and recover laptops, workstations, fileservers, and files and folders.
  • Military-grade encryption
  • Send transactionally consistent bare metal images of your backups to the cloud

Check out the SOS ServerSave page, learn about our features and talk to an SOS expert about pricing options. Backup and recovery for servers has never been easier – SOS is here for you every step of the way.

Don’t be shy – take a look around!

SOS ServerSave Overview

SOS ServerSave Features

SOS ServerSave – Request a free trial


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